BLAK Creative Studio — Dubai
Building brands
We build experiences,
not just spaces.
BLAK Creative Studio is a multidisciplinary concept development studio dedicated to transforming ideas into successful brands and memorable physical environments.
Founded by interior architect Caio Xerri-Alves, the studio integrates business strategy, brand identity and spatial design to develop distinctive hospitality and lifestyle concepts — bridging entrepreneurship, storytelling and design.
Business strategy and market positioning — so a concept is commercially viable before a single wall is drawn.
Identity and storytelling — the narrative, voice and visual world that make a place emotionally engaging.
Architecture and interior design — atmosphere, material and light resolved into a spatially memorable experience.
Business strategy & market positioning — market research, concept feasibility, target audience, revenue strategy and operational framework.
Brand identity & storytelling — brand positioning, visual identity, naming and narrative, communication strategy and brand guidelines.
Architecture & interior design — interior architecture, spatial storytelling, material palette, lighting and the customer journey.
Interior design and project management, quantity surveying and cost control, finance and administration — held under one roof, under one creative direction.
Founder of BLAK Creative Studio and a BIID Registered Interior Designer. With over two decades of international experience across hospitality, aviation and design, Caio blends cultural storytelling with strategic spatial design — transforming ideas into distinctive environments and memorable brand experiences.
BA (Hons) Interior Design, KLC / University of Brighton · Advanced Diploma in Hospitality Management, Swan TAFE · Registered Interior Designer, BIID
Issa Kabbas
Interior DesignerSyrian-born and known within the studio for his meticulous precision — where millimetres matter and details define outcome. He carries concept intent through to execution with clarity and care.
Adheesh Joseph
Project ManagerBorn and raised in Dubai, Adheesh combines international engineering expertise with an intrinsic understanding of local authority processes, leading site execution from drawing to built reality.
Jasmie Jacob
Senior AccountantThe studio's financial anchor. With disciplined oversight of budgets, contracts and cash flow, she provides the stability that allows creativity to thrive.
Vincent Loui Deppo
Quantity Surveyor / CoordinatorTrained as an electrical engineer, Vincent brings technical rigor and cost intelligence to delivery — aligning budgets, timelines and specifications with disciplined precision.
A founder-led studio supported by specialists across hospitality strategy, branding and product development — the right expertise for each concept, under one clear creative direction.
Diogo Idelfonso
Hospitality Strategy & OperationsA hospitality professional with extensive experience directing food and beverage operations across luxury environments, specialising in business development, operational frameworks and concept profitability.
Anderson Scopel
Brand & Product DesignA designer with over 25 years in branding, product development and creative strategy — spanning brand creation, advertising and visual storytelling, bringing strong identity and narrative to new concepts.
Dubai · London · São Paulo · Malta
An international network of designers, strategists and specialists, assembled according to the needs of each project.
We work with entrepreneurs, developers and hospitality groups across restaurants, cafés, boutique hospitality, retail and lifestyle brands — with a primary focus on the UAE, the wider Middle East, Europe and the Americas.
